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About SuperYachtFan

All You Need to Know About Yuri Shefler and his Yacht Serene

Yacht Name: Serene - Yacht Length: 134 m (439 ft) - Guests: 24 in 12 cabins - Crew: 52 in 25 cabins - IMO 1010090 - Yacht Value: US$ 300 million - Owners Name: Yuri Shefler - Shefler Net Worth: US$ 2.1 billion - Owners Company: Stolichnaya - Owners Country: Russia - It is rumored that Yuri Shefler sold his yacht Serene to the Royal Family of Saudi Arabia.

Yacht Serene

The yacht Serene is one of the largest yachts in the world, with a length of 134 meter (or 439 ft). According to official (mortgage) documents, she was originally planned to be named Serena.

Built at Fincantieri Yachts

She was built by Fincantieri yachts, to a design of Espen Oeino, and delivered to her owner Yuri Shefler in 2011.

Yacht Serene Interior

Her interior is designed by Raymond Langton Design. Some features include an internal seawater pool, which can also be used for a float-in docking of a tender, she has two helideck platforms and one heli-hangar. Further she has a snow room, a spa with sauna, a climbing wall and a multiple deck water slide. Serene has 12 guests cabins and 30 crew cabins

A Submarine and a Helicopter Tender

Motor yacht Serene carries a GSE Trieste VAS 525/60 submarine and a Eurocopter EC-145 with registration M-SRNE. The VAS 525 submarine is an all-electric submarine, and can carry max 5 persons, to a max depth of 160 meters for up to 8 hours. There is one for sale at Y.Co. We estimate her price at around US$ 2.5 million. The list price of a EC-145 Eurocopter starts at US$ 5.5 million.

Bill Gates Holiday

In the summer of 2014 Microsoft co-founder Bill Gates was spotted on the yacht with his family, enjoying a Mediterranean holiday. In January 2015, Serene visited New Zealand.

Sold to the Royal Family of Saudi Arabia

In August 2015 SuperYachtFan was informed that Mr. Yuri Shefler had sold Serene for an amount of EUR 350 million to an Arab billionaire. And - not really to our surprise - Serene arrived in Jeddah early September 2015. Later we were told that King Salman of Saudi Arabia or one of his sons is the new owner of Serene.

Prince Mohammad bin Salman

We also found some info claiming that Salman’s son Crown Prince Mohammad bin Salman owns the yacht now. We were told that Prince Mohammad als owns the yacht Pegasus VIII. And to our surprise, in October 2016 both Serene and Pegasus were in Vlissingen, The Netherlands at a refit yard.

Ran Aground

In August 2017 Serene run aground in the Red Sea, near Sharm El Sheikh, Egypt. The yacht was reportedly bow-up on the rocks, and sustained structural damage to the bulb, bow and hull. The cause was thought to be a navigational track error and propulsion failure

Charter Yacht Serene

The yacht Serene is not available for charter. Some photos on this page by Tom Borslid.

Yuri Shefler

The yacht Serene was built for Yuri Shefler (his name is sometimes spelled as Yuri Schefler).

Who is Yuri Shefler?

Shefler is shareholder and founder of the SPI Group. SPI Group is a leading spirits company and one of the most important drinks groups in the world. After leaving the Russian army in September 1987, Shefeler studied at the Russian Academy of Economy before starting a business career which has included running one of Moscow`s leading shopping malls and heading Vnukovo Airlines. Yuri Shefler had a vision of building an integrated spirits business – controlling everything from production to distribution and sales. Through a series of deals he added distilleries, a retail network in Russia and the Baltic states and significantly developed an international distribution arm.

Stolichnaya Vodka

In 1997 he bought a company that became the heart of what has grown into SPI today. One of the famous brands of SPI is the Vodka Stolichnaya. SPI now operated in over 160 markets and distributes around 400 brands.

Real Estate Development

SPI is also active in real estate development, they developed the Moscow International Business Centre - or Moscow City, a US$ 12 billion project. One of their current projects is Z-Towers, a residential complex in Riga, Latvia.

Yuri Shefler Private Jet

Schefler owns a Bombardier Global Express XRS jet, with registration LX-GXX. Were are not sure what the sign GXX relates to. But one of his previous yets (a Bombardier BD-700) with the same registration tag, was registered to SPI Aero Sarl. And it is not a coincidence that the interior photo of the private jet shows a bottle of Shefler’s Solichnaya vodka brand. ;-) The price of a XRS jet starts at US$ 55 million.

Net Worth

Yuri Shefler’s net worth is estimated at US$ 2.1 billion.

Serena

Yuri Shefler House

Shefler owns a large mansion in the town of Weybridge, near London. And he also owns a holiday house in St. Jean Cap Ferrat on the Cote D’Azur. This house is named Serena (which was actually the project name of the yacht Serene). We found some mortgage documents which name the yacht Serena instead of Serene.