All About SuperYachtFan
Originally a personal pastime of yachting observation, this platform has evolved into a rapidly expanding site that garners thousands of unique visitors each day.
The inception of SuperYachtFan traced back to Peter ‘YachtFan’, who began cataloging yachts in 1997. Sharing these photographs online garnered a following of enthusiasts who shared his passion.
With the official launch of SuperYachtFan in 2009, the site transitioned its focus from showcasing yacht photography to profiling yacht owners, culminating in the creation of the Super Yacht Owners Register, a comprehensive database now featuring over 1,450 yacht owners.
The pivot to this new angle of interest struck a chord globally, as countless individuals are intrigued by the opulent world of multimillion-dollar yachts and their affluent proprietors.
Investigative Journalism
The team behind SuperYachtFan is deeply engaged in investigative journalism, dedicating extensive resources to unravel the complex ownership structures of yachts, with our findings often being cited or utilized by various international media outlets. Learn more at ICIJ.org.
SuperYacht Site
As one of the premier ‘superyacht sites’, SuperYachtFan continues to see exponential growth in daily visitors, reinforcing its standing in the yachting community.
Contact SuperYachtFan
Visitor Insights
Daily visitor average: 30,000
Annual unique visitors: 7 million
Annual page views: > 10 million
Growth rate: 150-200% annually
Demographics: 54% male, 46% female
Geographic reach: Predominantly from the USA, UK, Canada, Italy, France, Spain, Germany, Russia, and the Gulf region
Our vision is to become the ultimate ‘yacht and yacht owners’ destination in terms of visitor numbers, with a goal to hit 100,000 daily visitors by 2024, a target well within our sights as per SEMRUSH data that shows our leading organic search traffic among major yacht websites.
Find SuperYachtFan on Facebook, X (Twitter), Pinterest, Instagram, and Flipboard.
We are GDPR compliant and do not collect, store, or use visitor data beyond Google Analytics. For more information, please see Google’s Privacy Policy. Our servers are located in Finland.
Praise and References from International Media:
SuperYachtFan has been featured and commended by numerous leading publications for its detailed yacht ownership information and expertise in the yachting realm. See mentions from Esquire.com, Forbes.com, NYTIMES.com, Dailymail.co.uk, E-Online, Fortune.com, Reuters.com, AP News.com, and more.
Other Media Using our Data / Research and Referring to SuperYachtFan
Our data and research have been utilized and referenced by an array of international media houses including nypost.com, Theguardian.com, Businessinsider.com, telegraph.co.uk, finance.yahoo.com, news.nationalgeographic.com, Sports Illustrated.com, United Press International.com, and others.
SuperYachtFan online presence compared to other yachting sites, according to SEMRUSH.
Yacht Owners Database
