| Name: | Ruben Chernajovsky |
| Net Worth: | $1 billion |
| Source of Wealth: | Newsan |
| Born: | January 7, 1948 |
| Age: | |
| Country: | Argentina |
| Wife: | Yes |
| Children: | Daughter |
| Residence: | Buenos Aires |
| Private Jet: | Unknoqn |
| Yacht | Carinthia VII |
Born on January 7, 1948, in Buenos Aires, Rubén Cherñajovsky is a testament to the entrepreneurial spirit. The grandson of Jewish immigrants, he embarked on a business journey at 21, continuing his family legacy in the importation of nuts and spices. Although he delved into law and psychology studies, Cherñajovsky’s true calling was in commerce.
Cherñajovsky’s foray into the electronics industry began with his involvement in his uncle’s audio equipment import business, Sansei. The 1980s marked a pivotal moment, with the establishment of the first of five Newsan Group plants in Tierra del Fuego, a strategic move for Argentina’s geopolitical interests. In 1991, the merger of Sansei with Sanyo Electronic Trading led to the formation of Newsan, a conglomerate that now includes iconic brands like Noblex, Siam, Atma, Sanyo, and Philco, encompassing a range of consumer electronics and white goods.
Under Cherñajovsky’s leadership, Newsan made significant acquisitions, including the historic brand SIAM. His entrepreneurial spirit and commitment to innovation have been central to Newsan’s success, propelling it to become Argentina’s top fish exporter and a leader in diversified product offerings.
In 2018, Cherñajovsky spearheaded Newsan’s entry into renewable energy, tapping into the growing sector of wind power in partnership with Vestas. Recently, the company has ventured into sustainable mobility, launching electric bicycles and scooters, marking its commitment to environmental sustainability.
A passionate art collector, Cherñajovsky owns works by David Hockney and pieces of German Expressionism, reflecting his deep appreciation for modern art. His real estate projects in Buenos Aires further showcase his diverse interests and impact on the Argentine landscape.
We estimate his net worth at $1 billion. This is based on his business holdings, his art collection and his superyacht buying power.
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He lives with his wife in Buenos Aires, Argentina. We have not been able to identify his residence. These are just sample photos.
Buenos Aires, the vibrant capital of Argentina, is a city rich in culture and history. Nestled on the eastern shore of the Rio de la Plata, it’s known as the “Paris of South America” for its European architecture and bustling café culture. This cosmopolitan city boasts an array of iconic landmarks, such as the historic Teatro Colón, a world-renowned opera house, and the colorful La Boca neighborhood, famed for its brightly painted houses and tango dancers in the streets. Buenos Aires is also the birthplace of the tango, a dance that encapsulates the essence of Argentine passion and artistry.
Argentina, a country of vast natural beauty and diversity, extends from the subtropical north to the subantarctic regions of Patagonia in the south. It’s known for its rich cultural heritage, influenced by Spanish, Italian, and indigenous traditions. The country is renowned for its delicious cuisine, particularly its world-class beef and the national drink, yerba mate. Argentina’s varied landscapes include the majestic Andes mountains, the fertile Pampas grasslands, and the rugged Patagonian steppes. The breathtaking Iguazu Falls, on the border with Brazil, is one of the country’s many natural wonders.
Argentina’s rich cultural scene is evident in its literature, music, and cinema, with Buenos Aires often playing a central role as a hub of creativity and innovation. The city’s lively arts scene is matched by its dynamic nightlife, with a plethora of bars, clubs, and theaters. Buenos Aires is also a major educational center, home to several prestigious universities and research institutions.
This combination of natural beauty, cultural richness, and urban vibrancy makes Buenos Aires and Argentina a captivating destination for travelers and a source of pride for its residents.
He is the owner of the motor yacht Carinthia VII. He bought the yacht in 2022 from the estate of the late Mrs. Heidi Horten.
The Horten family has owned several luxury yachts, all named Carinthia.
Carinthia VII, named after Austria’s Carinthia region, was built at the Lurssen yard in 2002 and had a major refit in 2005.
Powered by four MTU 1163 Diesels, she can reach a maximum speed of 26 knots with a cruising speed of 22 knots.
Known for her luxurious design by Tim Heywood, Carinthia VII accommodates 12 guests and 25 crew members.
Her new owner Rubén Cherñajovsky made the yacht available for charter.
We have not been able to identify his private jet. Do you know more? Please do send us a message.
Yacht Owners Database 2024
