ROBERT VAN DER WALLEN • Net Worth $1 Billion • House • Yacht • Private Jet • Brand Loyalty

Name:Robert van der Wallen
Net Worth:US$ 1 billion
Source of Wealth:Brand Loyalty (sold)
Born:November 19, 1966
Country:The Netherlands
Residence:Den Bosch
Private Jet:PH-RRW – Bombardier Global 6500
Yacht:My Loyalty

Who is Robert van der Wallen?

Robert van der Wallen, born on November 19, 1966, is not just a name but a remarkable example of entrepreneurial success. His achievements as the founder of Brand Loyalty, one of the global leaders in short-term loyalty programs, have secured his place in the industry’s hall of fame.

Key Takeaways:

  • Robert van der Wallen, the founder of Brand Loyalty, is a formidable force in the retail and leisure industries.
  • His company, Brand Loyalty, has revolutionized consumer behavior with its innovative loyalty programs.
  • Van der Wallen’s venture into leisure with Bernardus Golf Club signifies his commitment to luxury and excellence.
  • With an estimated net worth of $1 billion, his success story serves as an inspiration for budding entrepreneurs.
  • He is building a large yacht in the Netherlands, and owns a Bombardier Global 6500 private jet

Brand Loyalty: Revolutionizing Retail Consumer Behavior

Van der Wallen’s flagship venture, Brand Loyalty, is a game-changer in the retail industry. The company designs, develops, and executes impactful loyalty solutions aimed at influencing consumer behavior, paving the way for repeat purchases and long-term customer relationships. This commitment to fostering brand loyalty – a consumer’s tendency to continuously choose a particular brand over others – has made the company a dominant force in the marketplace.

The first seeds of Brand Loyalty were sown in the 1990s when Van der Wallen’s entrepreneurial spirit led to the birth of this innovative concept. In 2013, the business magnate sold his brainchild to Alliance Data Systems. Initially, 60% of the shares were sold for an impressive €560 million, while the remaining 40% was planned for gradual sale in annual 10% tranches through an earn-out agreement. Van der Wallen’s foresight and business acumen resulted in an estimated total income of $1 billion from the transaction.

Bernardus Golf Club: A Testament to Luxurious Leisure

Beyond his success in the business world, Van der Wallen also made a name for himself in the leisure industry. He is the mastermind behind the Bernardus Golf Club, an exquisite 18-hole golf course beautifully designed by the acclaimed architect, Kyle Phillips. Located near ‘s Hertogenbosch, Van der Wallen’s place of residence, the golf club stands as a testament to his passion for the sport and his dedication to providing a luxurious experience to golf enthusiasts. Over $50 million was invested into the development of Bernardus, manifesting Van der Wallen’s commitment to excellence and luxury.

Robert van der Wallen’s Estimated Net Worth

With such vast achievements in both the retail and leisure sectors, it’s no surprise that Van der Wallen has amassed substantial wealth over the years. His net worth is estimated at a staggering $1 billion, demonstrating the immense success of his business endeavors.


Robert van der Wallen (

Brand loyalty – Wikipedia

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Robert van der Wallen

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Robert van der Wallen Yacht

He is the owner of the motor yacht My Loyalty which he named after his company.

He listed the yacht for sale, as he is building a larger yacht in the Netherlands. According to the Dutch magazine Quote it is project 713.

The My Loyalty Yacht, built by Heesen Yachts, epitomizes a blend of elegance and power.

With a maximum speed of 23 knots and a cruising speed of 18 knots, the yacht promises robust performance.

The yacht My Loyalty provides luxurious accommodation for 12 guests with a skilled crew of 9.

He is the owner of a Bombardier Challenger 605 private jet, with registration PH-HWM. The aircraft was built in 2013, so he bought the plane after he sold his company.

Update: he bought a brand new Bombardier Global 6500. with registration PH-RRW.

Bombardier Global 6500

The Bombardier Global 6500 is a high-performance, ultra-long-range business jet designed by Canadian manufacturer Bombardier Aerospace. The Global 6500, an upgrade to the earlier Global 6000, was first announced in May 2018, and its first flight was conducted successfully in 2019. This aircraft boasts cutting-edge technology, luxurious interiors, and superior speed, making it an ideal choice for business travel.
With a top speed of Mach 0.90 and a maximum range of 6,600 nautical miles, the Global 6500 can effortlessly complete transcontinental flights, enabling non-stop travel from New York to Dubai or from Singapore to London. This remarkable range is complemented by an impressive fuel efficiency that sets it apart from competitors.
The Global 6500 is powered by a pair of Rolls-Royce Pearl engines, contributing to its enhanced performance and fuel efficiency. Internally, the aircraft is designed to provide a highly comfortable flight experience. The cabin, spacious enough to accommodate up to 19 passengers, features Bombardier’s unique Nuage seating for utmost comfort, and an advanced lighting and cabin management system for customizable ambiance.
Additionally, the Global 6500 includes a fully equipped galley and state-of-the-art entertainment system, while the aircraft’s advanced wing design ensures a smooth flight, reducing the impact of turbulence. Overall, the Bombardier Global 6500 stands as a testament to Bombardier’s commitment to innovation, luxury, and performance in the realm of private aviation.

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