| Name: | Dan Huish |
| Net Worth: | > $ 1 billion |
| Source of Wealth: | Huish Detergent, Huish Outdoors |
| Born: | 1954 |
| Age: | |
| Country: | USA |
| Wife: | Kim Westerton Huish |
| Children: | Unknown |
| Residence: | Scottsdale, Arizona, USA |
| Private Jet: | Bombardier Global 5000 (N555HD), Dassault Falcon 50 (N556HD), Quest Kodiak (N557HD) |
| Yacht: | Atomic |
Dan Huish, also known as Paul Danton Huish, is an American entrepreneur, investor, philanthropist, and yacht owner. He is best known as the founder of Huish Detergents and Huish Outdoors, two very different businesses that show his ability to build strong brands in both consumer products and adventure sports.
Based in Salt Lake City, Utah, Huish first made his fortune in private-label detergents. After selling a majority stake in Huish Detergents to Vestar Capital Partners in 2007, he turned his attention to diving, ocean exploration, and outdoor brands through Huish Outdoors.
He is married to Kim Huish. Together, Dan and Kim are active philanthropists through the Dan and Kim Huish Foundation. Huish is also linked to the superyacht Atomic, named after one of his best-known dive equipment brands.
In 1975, Dan Huish founded Huish Detergents Inc., a Salt Lake City-based manufacturer of private-label laundry and dish products. The company produced detergents, fabric softeners, dish-care products, and related household products for retailers and consumer brands.
Huish Detergents became especially strong in the private-label market. Private-label products are sold under retailer-owned brands, meaning many consumers bought Huish-made detergents without seeing the Huish name on the package.
By the time Huish sold a majority stake in the business, the company had become the leading U.S. private-label detergent manufacturer. Industry profiles have described it as holding a very large share of the private-label detergent market, with retail customers including Walmart, Costco, Aldi, Save-A-Lot, and other major chains.
In 2007, Vestar Capital Partners agreed to acquire a majority ownership position in Huish Detergents. Financial terms were not publicly disclosed, but the deal marked a major liquidity event for Dan Huish and helped establish his fortune.
After the sale, Huish remained involved with the company and retained a minority ownership position. The business continued to grow and became part of a larger consumer-products platform.
In 2008, Vestar acquired Unilever’s North American laundry business, including brands such as Wisk, All, Surf, Sunlight, and Snuggle. These assets were combined with Huish Detergents to form The Sun Products Corporation.
In 2016, Henkel acquired The Sun Products Corporation for approximately $3.6 billion. That later transaction shows the scale of the detergent platform that grew out of Huish’s original business.
After his detergent success, Dan Huish built a second business around diving, watersports, and ocean exploration. Huish Outdoors is based in Salt Lake City and owns or manages several of the most respected brands in scuba diving and underwater equipment.
The company’s brand portfolio includes Atomic Aquatics, BARE, Oceanic, Hollis, Stahlsac, and Zeagle. Huish Outdoors also distributes Suunto dive computers and instruments in the United States.
The business reflects Huish’s personal passion for diving and the ocean. Rather than simply investing passively, he built a portfolio of brands used by recreational divers, technical divers, freedivers, underwater photographers, and adventure travelers.
Atomic Aquatics was co-founded in 1995 by Dean Garraffa and Doug Toth, both of whom had long experience in the dive equipment industry. The company became known for premium regulators, masks, snorkels, fins, and dive accessories.
Atomic Aquatics helped raise expectations in the dive market by introducing technical innovations and high-end materials. The brand became especially known for titanium regulators, precision engineering, and products aimed at divers who wanted performance and durability.
In 2011, Atomic Aquatics was acquired by Huish Outdoors. The acquisition became one of the foundations of Dan Huish’s dive equipment platform.
Huish Outdoors expanded further by acquiring and building several important dive brands. In 2017, the company acquired Oceanic and Hollis from American Underwater Products.
Oceanic is a well-known recreational diving brand with a long history in masks, fins, regulators, dive computers, and scuba gear. Hollis focuses more heavily on technical and professional diving equipment.
Huish Outdoors also owns BARE, known for wetsuits, drysuits, and exposure protection; Stahlsac, known for dive travel bags; and Zeagle, known for regulators and buoyancy compensators.
Together, these brands make Huish Outdoors one of the most important companies in the global dive equipment market.
Huish Outdoors’ brands produce a broad range of dive equipment, including regulators, masks, snorkels, fins, wetsuits, drysuits, buoyancy compensators, dive computers, knives, bags, and technical diving gear.
The company has engineering and research facilities in Costa Mesa, California, where Atomic and Zeagle regulators are designed, built, and tested before distribution. This reflects the group’s focus on performance, quality control, and product development.
The portfolio allows Huish Outdoors to serve many types of customers, from beginner recreational divers to advanced technical divers.
Dan Huish’s net worth is often estimated at around $1 billion. This estimate is based on the value created through Huish Detergents, proceeds from the 2007 Vestar transaction, later detergent-industry consolidation, Huish Outdoors, private investments, real estate, aircraft, and yacht assets.
Because Huish’s companies and investments are privately held, exact figures are difficult to verify. A careful estimate places his fortune in the hundreds of millions to low-billion-dollar range.
Dan and Kim Huish support charitable causes through the Dan and Kim Huish Foundation. Public nonprofit filings list the foundation as a private charitable foundation based in Pinedale, Wyoming.
Recent nonprofit data shows the foundation with approximately $2.7 million in assets in 2024. Its giving has focused on philanthropy, human services, healthcare, social change, and community programs, including grants in Utah, Wyoming, Tennessee, and Florida.
The foundation generally supports preselected organizations and does not appear to accept unsolicited funding requests.
Dan Huish is linked to the superyacht Atomic, a 64-meter motor yacht built by VSY in Italy and delivered in 2020. Her name reflects Huish’s ownership of Atomic Aquatics, one of the best-known brands in his dive equipment portfolio.
Atomic was designed by Espen Øino, with interiors by Darnet Design. The yacht was created with diving and underwater exploration in mind, making her a natural fit for the owner of a major scuba equipment company.
Atomic includes a large dive center, decompression chamber, custom tenders, beach club, gym, pool, elevator, and accommodation for up to 12 guests with a crew of around 18. The yacht has been valued at roughly $60 million to $70 million.
Huish previously owned another yacht named Atomic, which was later renamed Atom.
Dan Huish has also been linked to private aviation, including multiple private jets. Like many entrepreneurs with global business, yacht, and travel interests, private aircraft allow efficient travel between homes, offices, dive destinations, yacht cruising grounds, and charitable activities.
His public lifestyle profile is closely tied to the ocean, scuba diving, exploration, and high-quality equipment rather than traditional celebrity publicity.
Dan Huish is a self-made American entrepreneur who built major businesses in two very different industries. He first created Huish Detergents, a leading private-label detergent manufacturer, before selling a majority stake to Vestar Capital Partners in 2007. That business later became part of Sun Products and was ultimately acquired by Henkel for $3.6 billion.
He then built Huish Outdoors into a major dive equipment group with brands such as Atomic Aquatics, BARE, Oceanic, Hollis, Stahlsac, and Zeagle. With an estimated net worth near $1 billion, a charitable foundation, and the dive-focused superyacht Atomic, Huish remains a notable figure in entrepreneurship, philanthropy, and the superyacht community.
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Dan and his wife Kim own several houses, including a large house in Arizona and a large house in Hawai, valued at over $20 million.
Arizona, located in the southwestern United States, is known for its diverse landscapes, rich cultural heritage, and year-round warm climate. The 48th state boasts the iconic Grand Canyon, a natural wonder carved by the Colorado River, as well as vibrant cities like Phoenix and Tucson. Arizona’s rich Native American history, unique desert flora and fauna, and picturesque red-rock formations make it a popular destination for outdoor enthusiasts, history buffs, and sunseekers alike.
He is the owner of the VSY motor yacht Atomic.
The luxury yacht can accommodate 12 guests and has a crew of 18. Her interior is designed by Franck Darnet Design.
The motor yacht is powered by Caterpillar Engines. Her top speed is 17 knots. Her cruising speed is 14 knots. Her range is more than 4,000.
His previous yacht is now named Atom and is listed for sale.
He is the owner of 3 private jets: A Bombardier Global 5000 with registration N555HD, a Dassault Falcon 50 with registration N556HD, and a Quest Kodiak with registration N557HD. All three aircraft have the same livery. A Bombardier Global 5000 has a list price of EUR 35 million.
The Bombardier Global 5000 is a large, ultra-long-range business jet produced by Bombardier Aerospace. It is part of Bombardier’s Global family of aircraft, which includes the Global 7500, Global 6000, and Global Express models. The Global 5000 has a range of approximately 5,200 nautical miles (9,630 km) and can carry up to 19 passengers. It is powered by two Rolls-Royce BR710-A2-20 turbofan engines, which provide a maximum speed of Mach 0.89 (590 mph or 950 km/h) and a maximum altitude of 51,000 feet (15,545 meters).
The cabin of the Global 5000 is designed for comfort and luxury, with a spacious interior that can be configured to meet the needs of individual owners. The cabin features a full galley, a private lavatory, and a range of in-flight entertainment options, including high-speed internet and satellite TV. The Global 5000 is a popular choice among business and VIP travelers who require a long-range aircraft with exceptional performance, comfort, and luxury. It is also used for government and military applications, including transportation of high-ranking officials and medical evacuation missions. The list price for a new Global 5000 is estimated to be around $50 million.
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