| Name: | Rocky Wirtz |
| Net Worth: | $4 billion |
| Source of Wealth: | Wirtz Beverage / Chicago Blackhawks |
| Born: | October 5, 1952 |
| Age: | |
| Death: | July 25, 2023 |
| Country: | USA |
| Wife: | Marilyn Wirtz |
| Children: | Danny Wirtz, Hillary Wirtz, Kendall Wirtz |
| Residence: | Winnetka |
| Private Jet: | Unknown |
| Yacht: | Blackhawk |
William “Rocky” Wirtz (1952-2023), was the principal owner and chairman of the Chicago Blackhawks. He was not just a sports figure but also a prominent player in the beverage industry. He left an indelible mark on both realms, revitalizing a faltering NHL team and expanding the family’s liquor distribution business. This article delves into the life and achievements of Rocky Wirtz, a visionary businessman and hockey enthusiast.
Rocky Wirtz was born on October 5, 1952, and his journey towards success began with his education. He graduated from North Shore Country Day School in Winnetka, Illinois, in 1971, setting the stage for his future leadership roles in both the beverage and sports industries. In 1975, he earned a degree in Communications from Northwestern University, equipping him with the skills necessary to excel in his chosen fields.
The Wirtz family’s involvement in the liquor distribution business dates back to 1945 when Rocky’s grandfather, Arthur Wirtz, acquired the family’s first distributorship. In 2007, Rocky Wirtz assumed control of Wirtz Beverage Group, embarking on a journey to expand its influence both nationally and internationally. His significant contributions to the industry earned him the Wine and Spirits Wholesalers of America Lifetime Leadership Award in 2014.
Rocky Wirtz’s vision extended beyond the confines of his family’s business. In 2015, he played a pivotal role in the creation of Breakthru Beverage Group, a major player in the distribution of wine, spirits, and beer across North America. This move cemented his reputation as a forward-thinking leader in the beverage industry.
Rocky Wirtz’s journey in the world of sports began when he inherited ownership of the Chicago Blackhawks in 2007 from his father, Bill Wirtz. At that time, the franchise was facing financial woes and a string of lackluster on-ice performances. The team’s struggles were underscored by substantial losses and a single playoff appearance in the decade leading up to Wirtz’s takeover, earning them the unfortunate title of the worst franchise in professional sports, as labeled by ESPN.
Wirtz wasted no time implementing sweeping changes, breaking away from his father’s conservative management style. His first significant move was hiring John McDonough, formerly associated with the Chicago Cubs, as the new president of the Blackhawks. Wirtz’s mission was clear: to revamp the team’s marketing efforts, rebuild relationships with iconic former players such as Bobby Hull and Stan Mikita, and embrace a more contemporary approach to fan engagement. This even included changing the team’s goal song to the infectious “Chelsea Dagger,” a move that would become iconic.
Under Rocky Wirtz’s visionary leadership, the Chicago Blackhawks underwent a dramatic transformation. The team assembled a formidable core of players, including the likes of Patrick Kane, Patrick Sharp, Jonathan Toews, Duncan Keith, and Brent Seabrook. In the 2008-09 season, they achieved the remarkable feat of leading the NHL in attendance while making it to the Western Conference Finals.
The pinnacle of their success arrived in 2010 when the Blackhawks clinched the Stanley Cup, ending a drought dating back to 1961. This triumph marked the conclusion of the second-longest Stanley Cup drought in NHL history, solidifying the team’s status as a dominant force in the league. Their success continued with two more Stanley Cup victories in 2013 and 2015, firmly establishing the Chicago Blackhawks as a dynasty.
Rocky Wirtz’s legacy in the world of sports is defined by revitalization and championship success. He breathed new life into the Chicago Blackhawks, transforming them from obscurity to a powerhouse that brought joy to fans and pride to the city of Chicago.
However, Wirtz’s tenure was not without controversy. In 2021, the team faced allegations of mishandling a sexual assault case involving former prospect Kyle Beach. While Wirtz himself was not implicated, he received criticism for his handling of the situation during a town hall session with fans and reporters in 2022. He later issued an apology for his response, acknowledging the gravity of the situation.
Beyond his professional endeavors, Rocky Wirtz enjoyed a fulfilling personal life. He was married to Marilyn and had three children (Danny Wirtz, Hillary Wirtz, and Kendall Wirtz) from a previous marriage, along with a stepdaughter and six grandchildren. His contributions to the Chicago Blackhawks and the beverage industry will be remembered long after his passing.
On July 25, 2023, the sports world mourned the passing of Rocky Wirtz at the age of 70. He left behind a legacy of success, revitalization, and transformation in both the world of sports and the business arena. His impact on the Chicago Blackhawks and the beverage industry will forever be celebrated as a testament to his vision, determination, and unwavering commitment to excellence.
His net worth was estimated at $4 billion.
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He lived with his wife Marilyn Wirtz in Winnetka, Illinois.
Winnetka, Illinois, a picturesque village nestled on the shores of Lake Michigan, is known for its affluence and high-quality living. With a population of just over 12,000, it offers a small-town charm blended with upscale amenities. The village, founded in 1869, boasts a rich history and a strong sense of community. Education is a top priority in Winnetka, home to some of the nation’s leading public schools, making it an attractive destination for families.
The architecture in Winnetka is diverse and impressive, featuring a mix of historic homes and modern designs. Its scenic beaches, public parks, and recreational facilities provide ample opportunities for outdoor activities. The local economy is bolstered by a vibrant downtown area, where independent boutiques and high-end eateries cater to the discerning tastes of residents and visitors alike. Winnetka has been the filming location for several famous movies, adding to its cultural significance.
The village is committed to sustainability, with numerous initiatives aimed at preserving its natural beauty. Overall, Winnetka represents a unique blend of historical charm, educational excellence, and a commitment to quality of life.
He is the owner of the Feadship yacht Blackhawk.
The Blackhawk yacht is a luxurious motor yacht built by Feadship in 1971 and designed by De Voogt. The yacht is powered by Caterpillar engines, giving her a maximum speed of 15 knots. Her cruising speed is a comfortable 12 knots, and she has a range of more than 3,000 nautical miles.
She can comfortably accommodate 8 guests and a crew of 6.
We have not yet been able to identify his private jet. But please do send us a message if you have information about his business jet. The photos hereunder are just samples of some of the most successful private jets on the market.
(Photos by JetPhotos.com, Planespotters.net ; flightaware.com; flickr.com; picssr.com; planefinder.net ) Do you want us to remove a certain photo? Or credit a source? Please send us a message
Super Yacht Owners Database 2025
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