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All You Need to Know About Jimmy John Liautaud and his Yacht Rock IT

Yacht Name: - Yacht Length: 60 m (198 ft) - Guests: 10 in 5 cabins - Crew: 13 in 6 cabins - IMO:  1012347 - Yacht Value: US$ 85 million - Owner: Jimmy John Liautaud - Liautaud Net Worth: US$ 1 billion - Owners Company: Jimmy John's - Owners Country: USA. Jimmy John Liautaud is the founder of the Jimmy John’s Gourmet Sandwiches Chain.


Yacht Rockit

The 60 meter (198ft) yacht was delivered by Feadship in 2014. She is designed by Sinot Yacht Design. is powered by two MTU 12v4000M53R engines and can reach a top speed of 15 knots.

Maneuver Control System

The yacht contains a unique control system that includes a semi-dynamic positioning autopilot system. This will allow ROCK.IT to keep her heading at anchor, hovering on the main engine and the thrusters.

Interior Yacht Rock It

Sinot Yacht Design is responsible for the yachts interior. The superyacht can accommodate 10 guests in 5 cabins and 13 crew members. Her features include several pieces of custom made furniture by Frank Pollaro and a Jeff Koon scultpure. She has a 6.5 meter Pascoe tender with 300 hp.

Building a Bigger Yacht is the first large yacht for her owner James John Liautaud, but he has chartered yachts before. He put for sale, asking EUR 70 million (US$ 85 million) and is said to be planning another, bigger yacht.


The yacht Rockit is not available for charter.

Jimmy John Liautaud

Who is Jimmy John Liautaud? He is the founder of Jimmy John's Gourmet Sandwiches, a franchised sandwich restaurant chain. He opened the doors to his first sub shop in Charleston, IL on January 13, 1983.

Jimmy John LiautaudLiautaud started with a US$ 25k loan

With a US$ 25,000 loan from his father he first planned to open a hot dog stand. He found out that he needed US$ 45.000, exceeding his budget. He walked into a sandwich shop an saw only a refrigerator, a meat slicer, an oven and a cash register, and decided to switch to sandwiches. In a few years time he opened additional shops and began franchising in 1994.

2,300 Jimmy John stores

In 2002 Jimmy John’s had 160 stores open. The 500th Jimmy John’s opened in 2007, the 1,000th in 2010, and in 2015, Jimmy John’s reached 2,300 stores. He is planning to open another 1,300 stores. Read Liautaud’s interesting story here.

Jimmy John Franchise

The franchise shops pay 6% of their sales in royalties and 4.5% in advertising fees as franchise cost to Jimmy John's Franchise, LLC. The initial investment to become a franchisee is around US$ 350k, of which US$ 30k as initial fee. More info here.


The company realizes an estimated US$ 1.3 billion in annual sales, with earnings before interest, tax, depreciation and amortization of about US$ 150 million annually.

Net worth

In October 2015 plans for an initial public offering - code named Project - valued the company at USD 2 billion. The plans were later canceled. The net worth of James John Liautaud is estimated at more than US$ 1 billion.


He is an active philanthropist donating time and money to Folds of Honor Foundation, Dental Clinics, schools, and many other Community Organizations. Some reference to the yacht’s name. In 2016 the Liautaud Family Foundation was founded, which donated US$ 200,000 to a nursery for families in crisis.

Trophy Hunting on Big Game Animals

In 2015 Liautuad became under fire as photos showed up on Twitter of him posing with dead big game animals, such as a rhinoceros, a leopard and elephants. However he quickly explained that these photos were more than 10 years old and that he stopped hunting on big African Game.

Liautaud House and Car Collection

Jimmy John was born in Illinois, and he still owns a house in Chicago. He and his wife Leslie Liautaud also own a house in Key Largo, Florida. Liautaud is a car collector who owns 7 Ferraris, including the rare LaFerrari. He drives with a license plate that reads "SUBDUDE”.

Leslie Liautaud

Leslie Liautaud is an author. She has written several novels and thrillers such a BLACK BEAR LAKE (2014) and the psychological thriller, BUTTERFLY PINNED (2017)

Private Jet

Jimmy John owns several jets: a 2009 Lear Jet with registration N25UB (‘5UB’referring to SUB for Sub Sandwich), a 2014 Lear Jet, with registration N15UB, a 2014 Bombardier Global 5000 BD700 private jet, with registration N83FF. (83 relating to the founding of JJs in 1983 and FF to the Freaky Fast delivery). A Bombardier Global 5000 - DB700 has a list price of US$ 50 million. He also owns an Eurocopter EC 130 with registration N83JJ. He previously owned a Bombardier BD 100 with the same registration.


The Yacht, owned by Jimmy John Liautaud (photo by Kees Torn)


The Feadship was built by Feadship and is now listed for sale

James John Liautaud yacht

The yacht Rockit was built for Jimmy John Liautaud

Jimmy John Liautaud yacht

Rock.IT is owned by the founder of Jimmy John's Gourmet Sandwiches


Jimmy John Liautaud’s amazing yacht interiorSinot Yacht Design interiorJimmy John Liautaud Owners stateroom

Previous yacht: David Geffen’s

Rising Sun

Next yacht:

Royal Romance

The yacht’s main saloon

Sinot Yacht Design is responsible for this amazing interior

We believe Jimmy John Liautaud is building a new and larger yacht

The Owner’s stateroom on board the yacht

Follow the location of the yacht live

N83FF Jimmy John LiautaudN83JJ Liautaud

Liautaud’s US$ 50 Million Bombardier Global 5000, with registration N83FF (Freaky Fast)

His Eurocopter 130, with registration N83JJ


Liautaud’s LearJet with registration N15UB


And his other Learjet the N25UB

Jimmy John Liautaud Private Jet

The Superyacht Owners Register, yacht names: #1 to B

The Superyacht Owners Register, yacht names: C to H

The Superyacht Owners Register, yacht names: I to L

The Superyacht Owners Register, yacht names: M to P

The Superyacht Owners Register, yacht names: Q to S

The Superyacht Owners Register, yacht names: T to Z

Search the SuperYachtFan site for owners or yachts

Jimmy John Liautaud House

Jimmy John Liautaud HouseJimmy John and Leslie House Champaign

Inside Jimmy John Liautaud’s Yacht

The interior of is designed by Sinot Yacht Design. She can accommodate 10 guests and a crew of 13.

Jimmy John lives with his wife Leslie Liautaud in this relative modest house