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yacht Rock.it

Jimmy John Liautaud: Net Worth, House, Private Jet, and yacht Rock It

Author: Peter Yachtfan, Update: 2020-07-25

Rock It Yacht

Jimmy John Liautaud Yacht:

Rock It

Yacht Length:

60 m (198 ft)


10 in 5 cabins


13 in 6 cabins




Sinot Yacht Design




21 knots


MTU 16V4000


1,052 ton



Rock It Boat Price:

US$ 70 million

Rock It Yacht For Sale:

EUR 59.5 million, Northrop & Johnson

Rock It Yacht For Charter:


Jimmy John Liautaud



Jimmy John Liautaud Net Worth:

US$ 1.7 billion


Jimmy John's Gourmet Sandwich


January 12, 1964


Leslie Liautaud


Spencer Liautaud, Lucy Liautaud, Freddy Liautaud


Chigaco, Illinois, USA

Private Jet:

Bombardier Global 5000 (N83FF)

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Our Super Yacht Owners Database: more than 1,100 Yachts and Yacht Owners.

The yacht’s owner is the founder of the Jimmy John’s Gourmet Sandwiches chain.

10 Facts about James John Liautaud

you probably didn’t know


He planned to open a hot-dog stand but the investments were too high.


He switched to sandwiches with just a refrigerator, a meat slicer, an oven.


He  started in 1983 and began franchising in 1994.


There are now 2,500 Jimmy John's Gourmet Sandwich shops.


In 2016 he sold a majority share to Roark Capital.


His net worth is now US$ 1.7 billion.


His yacht was delivered in 2014 by Dutch builder Feadship.


The yacht’s name is a reference to the Jimmy John work ethics: rock it!


His yacht is listed for sale as he is building a larger yacht.


He owns at least 3 private jets: N83FF, N15UB, 215UB, and a helicopter N83JJ.


The 60 meters (198ft) yacht Rock It was delivered by Feadship in 2014. She is designed by Sinot Yacht Design. She has a steel hull and an aluminum superstructure.

Rock.it is powered by two MTU 12v4000M53R engines. She can reach a top speed of 15 knots. Her cruise speed is 12 knots. Her range is 5,300nm.


The yacht contains a unique control system that includes a semi-dynamic positioning autopilot system. This will allow ROCK.IT to keep her heading at anchor. Hovering on the main engine and the thrusters.


Sinot Yacht Design is responsible for the yachts interior. The superyacht can accommodate 10 guests in 5 cabins and 13 crew members.

Her features include several pieces of custom made furniture by Frank Pollaro and a Jeff Koon sculpture. She has a 6.5 meter Pascoe tender with 300 hp.

Building a Bigger Yacht

Rock.it is the first large yacht for her owner James John Liautaud. But he has chartered yachts before.

He put the yacht for sale. He is asking EUR 70 million (US$ 85 million). And he is said to be planning another bigger yacht.

Yacht Charter

The boat is not available yacht charter.

Our yacht owners database has more info about yachts, the value of yachts, yacht owners, their source of wealth and net worth.

Scroll all the way down for more amazing content!

yacht Rock.itJimmy John Liautaud yachtJames John Liautaud yachtRockit

Who is Jimmy John Liautaud? Jimmy John Liautaud

He is the founder of Jimmy John's Gourmet Sandwiches. It is a franchised sandwich restaurant chain. He was born in January 1964. He is married to Leslie, they have 3 children (Spencer, Lucy, and Freddy). He opened the doors to his first sub shop in Charleston in 1983 after graduating high school.

Start with a US$ 25k loan

With a US$ 25,000 loan from his father he first planned to open a hot dog stand. He found out that he needed US$ 45.000. This was exceeding his budget.

He walked into a sandwich shop and saw only a refrigerator, a meat slicer, an oven, and a cash register. He decided to switch to sandwiches. In a few years time, he opened additional shops and began franchising in 1994.

Jimmy Johns Stores

In 2002 Jimmy John’s had 160 stores open. The 500th Jimmy John’s opened in 2007, the 1,000th in 2010. And in 2016 Jimmy John’s reached 2,500 stores. He is planning to open another 1,300 restaurants. Read his interesting story here.

Jimmy John Franchisers

The franchise shops pay 6% of their sales in royalties. And 4.5% in advertising fees as franchise cost to Jimmy John's Franchise. The initial investment to become a franchisee is around US$ 350k. Of which US$ 30k as an initial fee. More info here.

Liautaud Shares

In 2016 Liautaud sold a majority share in the company to Roark Capital. Jimmy still owns 35%.

Jimmy John’s Annual Results

The company Jimmy John’s realizes an estimated US$ 1.3 billion in annual sales. With earnings before interest, tax, depreciation, and amortization of about US$ 150 million annually.

Liautaud Net Worth

In October 2015 plans for an initial public offering - code-named Project Rock.it - valued the company at USD 2 billion. The plans were later canceled. His net worth is estimated at more than US$ 1.7 billion.


He is an active philanthropist donating time and money to Folds of Honor Foundation, Dental Clinics, and schools. And many other Community Organizations. In 2016 the Liautaud Family Foundation was founded. Which donated US$ 200,000 to a nursery for families in crisis.

Trophy Hunting on Big Game Animals

In 2015 Liautaud became under fire. As photos showed up on Twitter of him posing with dead big game animals. Such as a rhinoceros, a leopard, and elephants. However, he quickly explained that these photos were more than 10 years old. And that he stopped hunting on big African Game.

House and Car Collection

Liautaud was born in Illinois. He still owns a house in Chicago. He and his wife Leslie also own a house in Key Largo, Florida. Liautaud is a car collector who owns 7 Ferraris. He also owns the rare LaFerrari. He drives with a license plate that reads "SUBDUDE”.

Leslie Liautaud Wife

His wife Leslie Liautaud is an author. She has written several novels and thrillers.  Such a BLACK BEAR LAKE (2014). And the psychological thriller BUTTERFLY PINNED (2017).

Private Jet

He owns several private jets. A 2009 Lear Jet with registration N25UB (‘5UB’ referring to SUB for Sub Sandwich). A 2014 Lear Jet with registration N15UB. A 2014 Bombardier Global 5000 BD700 private jet. With registration N83FF. The 83 is relating to the founding of JJs in 1983 and FF to the Freaky Fast delivery.

A Bombardier Global 5000 - DB700 has a list price of US$ 50 million. He also owns an Eurocopter EC 130 with registration N83JJ. He previously owned a Bombardier BD 100 with the same registration.

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There is more!

Jimmy John Liautaud

We believe he is building a new and larger yacht.

Inside the Yacht

The interior of the yacht is designed by Sinot Yacht Design. She can accommodate 10 guests and a crew of 13.

Rock.it interiorSinot Yacht Design interiorOwners stateroom

Sinot Yacht Design is responsible for this amazing interior.

Follow the location of the Rock It yacht live

Rock It yacht - location

Private Jet

N83FF Jimmy John LiautaudN15UBN25UBN83JJ Liautaud

His US$ 50 Million Bombardier Global 5000. With registration N83FF (Freaky Fast). The LearJet with registration N15UB. And his Eurocopter 130 with registration N83JJ.

Jimmy John Liautaud House

Jimmy John Liautaud HouseJimmy John and Leslie House Champaign

He lives with his wife in this relatively modest house.


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