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All You Need to Know About Bruce Grossman and his Yacht Forever One

Yacht Name: Forever One - Yacht Length: 55 m (180 ft) - Guests: 8 in 4 cabins - Crew: 14 in 7 cabins - IMO:  9658721- Displacement: 875t - ISA Yachts - 2014 - Yacht Value: US$ 40 million -

Owners Name: Bruce Grossman - Grossman Net Worth: US$ 1.5 billion - Owners Company: Arca  Continental - Owners Country: Mexico -

Bruce Grossman is shareholder at Arca Continental, the world’s 3rd largest Coca-cola bottler.

Yacht Forever One

The yacht Forever One is a 55 meter (179 ft) motor yacht, delivered by ISA Yachts in 2014.

Yacht Forever One Interior

The yacht is designed by Horacio Bozzo Design​, while Studio Massari is responsible for her interior.

The yacht features a reverse bow, fold-down balconies and a beach club with  large window in the transom.

Built for Private Use

The yacht is built for private use and will not be made available for charter. She can accommodate 8 guests catered for by a crew of 14.

Thanks to twin Caterpillar 3512C engines Forever One will reach a top speed of 16 knots and a range of 4,200 nm at 12 knots.

Coca-Cola Red

The yacht has unusual red flourishes in the paint job, which relates to the owners’ Coca-Cola business. The owner previously owned a 2007 built Mangusta 130S, with the same name and a similar color scheme.

She is sold and now named Happy Day. The name Forever One refers to Bruce’s wife Elsa Grossman. All photos on this page by A Christy.

Yacht Charter

The boat is not available for yacht charter.


In June 2018 Forever One visited Amsterdam.

Bruce Grossman

Bruce Grossman is the owner of the yacht Forever One.

Who is Bruce Grossman?

Bruce Grossman is shareholder at Arca Continental, a Mexican manufacturer and distributor of soft drinks. He is one of the richest men in Mexico.

Arca Continental

Arca Continental is the second-largest Coca-Cola bottler in Latin America and the third largest in the world. Bruce’ father Burton Grossman founded Grupo Continental in 1964.

Grupo Continental grew to own 46 corporations active in Coca Cola bottling and the trade and distribution soft drinks, purified water, and other non-carbonated soft drinks.

Bruce GrossmanSold for US$ 2.3 Billion

In 2011 Grupo Continental merged with Embotelladoras Arca SAB, valuing Grupo Continental at USD 2.3 billion.

The Grossman family received 468 million Arca Continental shares in the merger, which have a value of approx USD 3 billion (in October 2015).

Bruce Grossman Net Worth

As Bruce inherited Grupo Continental together with his sister Cynthia, the net worth of Bruce Grossman is estimated at USD 1.5 billion. Bruce Grossman has houses in Mexico and Spain.

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yacht Forever One

Motor yacht Forever One, owned by Bruce and Elsa Grossman

SuperYacht Forever OneISA YachtBruce Grossman yachtMangusta 130S Happy Day

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Previous yacht:

Force Blue

Grossman’s previous yacht: a Mangusta 130S also named Forever One

Bruce Grossman’s yacht Forever One

SuperYacht Forever One, with her reverse bow

Follow the location of the yacht Forever One live

Coca-Cola Red Yacht

The Coca Cola red transom door

The Superyacht Owners Register, yacht names: #1 to B

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Forever One yacht

Inside The Yacht Forever One

The yacht’s interior has been designed by Studio Massari. Forever One can accommodate up to 10 guests and ensure a relaxed luxury yacht experience

yacht forever one interiorinside the yacht Forever One

The yacht’s amazing interior is designed by Studio Massari

The main saloon of the US$ 40 million yacht

Bruce Grossman yacht interior

The owners state room

Studio Massari design

Another saloon inside the 55 meter yacht Forever One