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Built as One-O-One for Jon Asgeir Johannesson - Iceland
The yacht Bliss was built as One O One for Jon Asgeir Johannesson and his wife Ingibjörg Stefanía Pálmadóttir. Jon Asgeir Johannesson was once a very prominent and wealthy businessman, as CEO and owner of the Baugur Group. Baugur started as a low-price supermarket, named BÓNUS, which turned into Iceland’s second largest retailer. Following the success of Bonus, Johannesson acquired other retailers and fashion companies. He also acquired stakes in banks, forming the Glitnir bank. Following the Icelandic financial crisis the Buagur group collapsed and files for bankruptcy in 2009. The yacht 101 was named after some companies owned by Ingibjörg Stefanía Pálmadóttir. She owns a boutique hotel named 101, she owned an investment firm named 101 Capital, and she still owns 365, a media and TV company in Iceland. The yacht Bliss is built at Heesen Yachts and delivered in 2007. There are more yachts with the name One O One, such as a Tarrab from 2007 and a 36 meter Technomar from 2008. We are not sure whether Johannesson also owns these yachts.